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For small to mid-sized Green Industry companies, knowing your numbers is critical. But not all metrics are created equal. To truly run a healthy, profitable business, owners and managers need to understand not just what to measure, but how and why to measure it. That starts with a clear understanding of four key types of […]

When Green Industry business owners talk about growth, equity is rarely part of the conversation. Revenue, profit margins, and cash flow dominate the discussion, while equity is often dismissed as a line item the accountant worries about at year-end. That mindset is one of the biggest reasons growing companies feel financially strained—even when sales are

The end of the year is a natural time for reflection—but a quick glance at your revenue or a gut feeling about the busy season isn’t enough. As an accounting firm working with landscaping, lawn care, irrigation, hardscaping, and other green industry companies, we often remind owners: your performance on the jobs is only half